Business and brand confidence in the digital age

The perception of trust is falling in the world because of the digital age. Only one in four says that most people can b

Aug 09, 2019
What are the challenges of omnichannel strategy?

Organizations of the most different industries and ports coexist with various challenges in the implementation of an eff

Aug 06, 2019
How To Communicate Your Brand To Customers To Increase Recognition

Branding your store or business is key to communicating to your customer what your products and services stand for. Keep

Aug 01, 2019
People will become more and more important!

Two trends appear to be conflicting in the world of consumer experience. If on the one hand we speak more and more of re

Jul 25, 2019
The role of blockchain in reinventing retail

It is not today that the retailer looks closely at the blockchain's ability to transform the market. But where does this

Jul 24, 2019
The Evolution Of Brand Marketing Strategy From One To Infinity

  The Role Of Digital Marketing In Brand Experience In the world of brand experience, the technology that helps u

Jul 19, 2019
The omnichannel is the best chance for the evolution of retail

The internet has become, over the last few years, a giant part of people's lives. According to an annual survey by We Ar

Jul 16, 2019
The future of consumer experience

You can not go through the 21st century by running a business without stopping the battles of consumer experience. As yo

Jul 15, 2019

Successful companies know that it is not enough today to focus their actions on a single channel of contact. In addition

Jul 10, 2019
Omnichannel widens online and offline retail mix

The democratization of Internet access - according to the annual We Are Social survey - has dropped from 110 million to

Jul 04, 2019
Offering Omnichannel experience is essential to customer loyalty 4.0

In the Consumer Age 4.0, either companies incorporate a unified model to do business or they will definitely get the "le

Jun 28, 2019
Chatbots already help solve 65% of e-commerce customer queries

In an increasingly connected world, you can see changes in the interaction between businesses and consumers, who want in

Jun 10, 2019
Hegemony or domination in the life of brands

In the first decades of the last century, the journalist, intellectual and leader of the Italian Communist Party Antonio

Jun 06, 2019
How to make an incredible brand management

Branding is the management of a brand. All the work done with the goal of making your brand more known, more desired, mo

May 29, 2019
Marketing and Branding: How can chatbots make a difference?

Chatbots are dialog-based interface software that allows users to talk to companies and systems, receiving automatic res

May 23, 2019