5 trends that stood out at the world's largest retail fair
Feb 04, 2020, 332 views
NRF 2020: Retail's Big Show, the largest global retail fair, was attended by world leaders in the sector and Credz was present to capture the trends that will guide Brazilian retail as well as identify opportunities that contribute to attract, retain and retain loyalty consumers.
Data analysis for business optimization was one of the highlights, in addition to automating the consumer journey and operations. Even 3D impressions aimed at the gastronomic branch could be seen at the event.
Below, I share the main news presented in the one shown at NRF 2020:
The main theme of NRF 2020 was the use of Analytics and numerous data analysis solutions were presented. Of that way, the retailer can understand how to increase the productivity of the business as a whole, whether in inventory, in the store or in customer service client. The transformative power of Artificial Intelligence is notorious, accompanied by Machine Learning, Deep Learning and Image Learning.
The future of the machines is already a reality in the Chinese market and a good part of the American market, with the performance of Amazon Go, for example. All of these tools must be used to offer the customer a unique and enriching experience.
2. Journey and Experience
One measure to improve the customer experience in the physical store is to make use of technological solutions that give total comfort and autonomy to the consumer. The customer enters the store identifying himself through the app's QR Code, chooses the product, puts it in the bag, leaves the store and that's it. The value of the products is charged to your card and, within two minutes, the receipt is sent to your smartphone without any interference from an employee in the process.
This is all possible due to high technology and hundreds of cameras that monitor every customer's movement in the store in detail!
At the Neyman Marcus booth, it was possible to schedule the use of the dressing rooms, acclimated to the customer's taste, choose the music he wants to hear in the store and even ask for support from stylists, pre-selecting the clothes of his profile, raising to the highest level the in-store experience.
Among the solutions mentioned, automation dominates. The insights cover all stages and segments of the retail business, from storage to post-purchase.
Robots from Fabric company transit products to picking stations in warehouses, drones update inventories and planograms, machines go through store aisles, checking gondolas to replenish stocks and inventory, or carry out storage organization, increasing the efficiency of logistics operations
4. Physical and / or digital store?
The NRF showed that the choice of points of sale will be a consumer decision. The integration of these channels will give the customer convenience and freedom to move between them as he sees fit.
Buy in the store and receive at home. Buy on the internet, try it at the store and receive it at home. And buy on the internet and pick up at the store, for example. Possibilities that will become common actions.
5. Technology materializing new ideas
Companies like Texel seek to minimize the time spent by the customer in the fitting rooms of the fashion retailers to avoid their frustration when buying a garment of the wrong size.
And how do they do that? With the 'Body measurement' app, which works like this: the consumer, at home, wears a gym outfit, which is scanned by an app and makes accurate measurements of your body. The solution has an impact not only on practicality for the customer, but on reducing exchanges for the retailer.
Still in fashion retail, technologies such as image learning allow customers to take or send a photo of a garment to a system, which looks for a garment similar to the one desired by the consumer at the retail base. The idea is from the startup Syte.
For the e-commerce area, Namogoo has developed an application that prevents the appearance of competitor's ads, while the consumer browses the companies' websites. The idea is to reduce the flight of customers in the online environment.
Natural Machines, on the other hand, works with the printing of 3D shapes made with food. The food goes through a 3D printer that leaves a flower-shaped mashed potato, for example. The machines have been widely sold to hospitals, thinking of the experience of those who will consume. These are just a few examples of the dozens of innovative solutions presented by startups during the fair.
The technology that was apparently distant, is getting closer to our realities, whether we are customers or retailers, and comes with refinements of simplicity and genius behind each idea.