Trends in Digital Marketing

Aug 15, 2019, 27 views

Digital media, as well as technology and electronic devices, directly affect the dynamics in digital marketing. With every technological leap and constant changes in consumer behavior, strategies to persuade and sell need to be updated. In this list are the main trends in digital strategy for 2019:

1) Chatbots: overall growth in the chatbots market is expected to be at annual rates of 24% by 2025, according to a report by Grand View Research. The company estimates that the global chatbots market will be $ 1.23 billion by 2025. Chatbots are already present on several Facebook pages, including some companies' websites. Chatbots are able to budget on their own, maintain close contact with the customer, sell products and services, and relieve the internal customer service burden, says Diego Brito, CEO at General Marketing. Business. "We have customer cases where the chatbots we design come to virtually replace the salesmen and attendants of the company, such is the efficiency of this technology," adds Diego.

2) Live transmission: lives are live videos that can be performed through social networks such as Facebook, YouTube and Instagram. According to a survey conducted by Livestream, in conjunction with New York Magazine, 73% of B2B (business to business) businesses that have already used lives have a positive return on investment (ROI). In addition, 97% of companies signaled that they had increased interest in their products and services.

3) Influence Marketing: According to a survey conducted by Linqia, 86% of marketers used the influence marketing strategy in 2017. Of those interviewed, 92% indicated that they believe that marketing with digital influencers is efficient. This marketing strategy is to partner with digital influencers so that they, through their profiles in social networks, recommend products and services. It is possible to carry out this strategy not only with famous people, but also with micro-influencers who are influencers with a lower number of followers, however, with relevance in a specific niche market.

4) Business Intelligence (BI) and Big Data: Business intelligence or business intelligence in digital marketing are processes, techniques and tools that help in the visibility of strategies and their performance indicators (KPIs). In the BI area, dashboards are a commonly used feature that help you gain real-time visibility into the strategies in progress. Already the big date is the possibility to map and consult a huge volume of data and to be able to extract information, as for example, through tools of consultation by keywords. By combining business intelligence with big data it is possible to make better decisions and potentiate the generation of leads for a business, says Diego Brito, digital marketing specialist and CEO of General Marketing. "The digital strategy is what will make companies spend less money on their marketing campaigns and have greater control of their sales funnel," concludes Diego.

The trends and novelties in digital marketing come at all times, as this is a dynamic and constantly evolving area. Keeping track of the speed of these changes is a challenge to be pursued.

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