We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Ever

Do you know what place your company occupies in the consumer's mind? This is a very important question for those who wan

The customer experience has become homogeneous and technology can now distinguish it. Forrester Research report points o

In times of globalized economy and increasingly competitive markets, it is critical to establish a brand positioning, th

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Ever

The "Retail in the Age of Empowered Consumer" review, published by global market research firm Euromonitor International

According to Forbes, brand loyalty is the tendency for customers to favor one brand, consistently, above its competitors

Consumer behavior and interest is changing - and brands need to understand the new movements that are being advertised i

In an increasingly competitive environment, consumer experience (CX) has become essential to the performance of the bran

Needing to get in touch with some company on the phone, spend hours waiting for service, and even talk to poorly prepare

The General Data Protection Regulation is viewed as a interference by many companies, but it will provide breaks With o

The customer experience is fundamental for a company to achieve good results, after all, the most valuable assets of the

Technology has come out of the world of fiction and today anticipates the needs of customers, bringing great gains t

Many people have probably experienced the experience of coming home after a tiring day at work, opening the refrigerator

Customer experience mapping is a process for discovering how your potential customers or new users feel as they eng