Digital Customer Experience

From Branding To Buyers

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Ever

Jul 23, 2019
The place of your company in the consumer's mind

Do you know what place your company occupies in the consumer's mind? This is a very important question for those who wan

Jul 05, 2019
Investment in creativity can change the consumer experience

The customer experience has become homogeneous and technology can now distinguish it. Forrester Research report points o

Jul 01, 2019
6 examples of brand positioning to inspire

In times of globalized economy and increasingly competitive markets, it is critical to establish a brand positioning, th

Jun 06, 2019
From Branding To Buyers

We talk about company brand so much in the world of marketing that the word can start to feel slightly meaningless. Ever

Jun 04, 2019
Research reveals that consumers are more attentive to brand actions

The "Retail in the Age of Empowered Consumer" review, published by global market research firm Euromonitor International

May 23, 2019
Millennials Impact in Brand Loyalty

According to Forbes, brand loyalty is the tendency for customers to favor one brand, consistently, above its competitors

May 21, 2019
What will be the global consumption trends in 2019?

Consumer behavior and interest is changing - and brands need to understand the new movements that are being advertised i

May 16, 2019
Kantar reveals 3 principles that value and optimize the consumer experience

In an increasingly competitive environment, consumer experience (CX) has become essential to the performance of the bran

May 09, 2019
The evolution of customer service: Multichannel Service, Omnichannel and Robot with Cognition

Needing to get in touch with some company on the phone, spend hours waiting for service, and even talk to poorly prepare

Apr 30, 2019
HOW GDPR CAN IMPROVE THE CUSTOMER EXPERIENCE?

The General Data Protection Regulation is viewed as a interference by many companies, but it will provide breaks With o

Apr 09, 2019
5 Trends about customer experience to surprise in 2019

The customer experience is fundamental for a company to achieve good results, after all, the most valuable assets of the

Apr 04, 2019
HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING RETAILING?

Technology has come out of the world of fiction and today anticipates the needs of customers, bringing great gains t

Mar 26, 2019
Are geolocated offerings the future of retail marketing?

Many people have probably experienced the experience of coming home after a tiring day at work, opening the refrigerator

Feb 27, 2019
Customer Experience Mapping

Customer experience mapping is a process for discovering how your potential customers or new users feel as they eng

Feb 14, 2019