To talk about customer experience is to talk about the customer journey and how they interact with a brand, that is, how

Oracle announced this week the purchase of CrowdTwist, maker of a customer loyalty platform. According to information re

If a human insight falls in a consumer forest and nobody is listening… did it really happen? Simply put, listeni

Socialbakers, a global analytics and performance platform for digital marketing and social media, found in a report

When companies care about consumer welfare, the results only tend to improve.  One of the ways to succeed in this

In the past, the consumption relationship was almost unilateral. The only interaction between brand and consumer happene

Digital media, as well as technology and electronic devices, directly affect the dynamics in digital marketing. With eve

It is possible to reconcile branding and performancAccording to a survey by the eMarketer consultancy, the expected grow

What is the main factor that accelerates the changes in the retail? The technology? According to the unpublished survey

The world is changing fast and people want more product and services to choose from. The market has to meet up with thes

We negotiate with many clients every day. The most difficult part is not to price or conduct a presentation with beautif

If you’ve been dreaming about your business idea for some time, it might come easy to talk or write about it. Beyo

According to the International Energy Agency (IEA), the forecast for the growth in demand for global electricity by 2040

The Digital Transformation through which people and companies are passing has impacted several aspects of the relationsh

Have you stopped buying a product in a store because it was poorly serviced? Already abandoned the shopping cart because