Developing good communication with customers can shorten your sales cycle, generate an incredible customer experience an
Consumer Pulse 2019, a study of strategies for responsible and respectful use of user and customer data by Accenture Int
The sum of perceptions and emotions that an audience has with a brand can be defined as the consumer experience. In fact
In the last decades, as the digital boom has completely transformed the world, something extraordinary has happened: in
If a human insight falls in a consumer forest and nobody is listening… did it really happen? Simply put, listeni
Technology has come out of the world of fiction and today anticipates the needs of customers, bringing great gains t
Due to high demand, the segment has attracted the attention of many entrepreneurs. However, you need to be aware of some
The speed of change is only increasing and consumer and market behavior is already pointing new directions for 2020. To
Deloitte has published a study called 2020 Global Marketing Trends on key trends that should affect the market next year
A survey by WGSN, the global trend analysis and forecasting consultancy, reveals that the main factor driving retail cha
Nice inContact announced the findings of its study that explores the impact of generations Y and Z on customers' primari
In the past, the consumer relationship was almost one-sided. The only interaction between brand and consumer happened at
Sustainable consumption is an expression often used in different media. If you search through internet search engines yo
Robots are replacing many human activities, but on second thought, do you really like being serviced by a robot? Get use
In the past, the consumption relationship was almost unilateral. The only interaction between brand and consumer happene