7 Best Practices for Making Your Ecommerce Profitable

Dec 16, 2019, 69 views

Due to high demand, the segment has attracted the attention of many entrepreneurs. However, you need to be aware of some commonly made mistakes that can directly influence the success of the business. To undertake in e-commerce, there are a number of tools and actions that contribute to business sustainability and profitability. Below are solutions that help entrepreneurs have good practices for making a referral and profitable online store.

1. Have an efficient platform
The first step in opening an e-commerce is to choose your store platform. But first of all you need to know your business, outline your goal and identify your needs. For it to be effective and responsive it needs to be key elements such as multiplatform, adaptable layout, customizable structure, multifunction, allow tasks to be automated to streamline processes, offer a range of payment options and have a price tag. accessible.

2. Create a good relationship with your customer.
Customer service today is a big differentiator, mainly because the consumer has become much more empowered and has chosen the brands they will use based on experience. “My tip for those who will invest in an e-commerce is: be ominichannel. Having multiple channels integrated and the ability to gather information across all possible touchpoints through a single interface is critical, as customers won't have to repeat their personal information thousands of times, significantly lowering service barriers, " says Albert Deweik, CEO of NeoAssist, omnichannel customer relationship platform.

3. Bet on efficient anti-fraud solutions
A good anti-fraud solution should not be limited to barring suspicious purchases, and this should be on the mind of any shopkeeper wishing to succeed. An efficient tool should aim to strike a balance between high order approval with the lowest possible risk. Many professionals believe that the goal of a good risk analysis operation is to reach zero fraud, but this is the biggest corner of the e-commerce mermaid. For this index to happen, the shopkeeper pays a very expensive price: a high number of false positives - legitimate requests that are unduly barred by suspicion. In other words, the store forgoes several good sales and no longer earns a huge revenue share - far greater than the possible loss it would have with a fraudulent transaction.

4. Offer your customer new forms of payment with debarred solutions
It is of utmost importance that e-commerce be aware of global movements, offering consumers payment methods that meet the immediacy of the online environment. In addition to billing solutions, these companies offer leading online payment methods, national credit card with installment and recurring payments option, home debit card and online bank transfer.

5. Invest in an efficient shopping journey
It is important to provide excellent service throughout the sales process. Reinforce the site structure to increase access, always focusing on the customer experience, make sure you have all the products on offer, and position the customer on every step of the purchase. After delivery, invest in the customer relationship, submit content and ask for feedback (listen carefully / read what he or she sends), demonstrate that it is important to your business.

6. Fight fake reviews
Before finalizing a purchase, people often research the store's reputation on social networks and e-commerce product reviews. But for this to happen we need to value the quality of delivery, comply with what is agreed and anticipate the wishes of each consumer. It is important for retailers to be honest and transparent with consumers, as many feel that moderating their reviews ensures increased sales, but they are wrong, being honest is the basis of everything.

7. Strategically analyze data
It is important to empathize and understand well between the lines of the data in order to develop strategies that actually respond to the wishes of consumers. One example is how portfolio architecture can be conducted by conducting frequent customer base surveys, matching results with data that consumers themselves provide in their daily interaction with brand channels. For success, listening must be attentive and lead to continuous learning.

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